LMME 022 : Should you be using Webinars to market a law practice?

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Should you use webinars to market a law practice?We’ve all attended a webinar at some point, (or at least received a solicitation to attend one), but how many lawyers are using them as part of their marketing strategy?  Not many, I suspect.  Should you consider using webinars to market a law practice?  In today’s podcast, I’ll be discussing the in’s and out’s of using a webinar to market your law firm, including how to get people to attend, what to say once they do attend, and how to turn guests of your webinar into paying clients.


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Items Mentioned in the Podcast

In this particular episode, you will learn:

A basic overview of how to incorporate webinars into your law firm marketing efforts, including:

  1. What exactly a webinar is – and what you need to know before you start trying to put one together.
  2. The 4 main benefits of conducting a webinar for your law firm.
  3. 4 ways you can drive new prospects to your webinar.
  4. Why it is so important to have a professional looking sign-up form, and how to put one together.
  5. How to conduct a webinar – including different programs to use and the pros and cons of each.
  6. 3 different topics you can discuss on your webinar to keep your prospects engaged.
  7. The important final step – if you forget this your webinar is a waste of your time.
  8. How to convert webinar attendees into paying clients.
  9. One tip that will keep your attendees engaged with you and taking copious notes.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

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