LMME 044 : 7 Ways to Differentiate Your Law Firm from your Competition


7 ways to differentiate your law practiceToday I wanted to talk about 7 ways to differentiate your law firm from your competition.  There are a lot of golden nuggets in this podcast, and so many ways to separate yourself.  Most lawyers just flat-out ignore this checklist that would otherwise provide them with a competitive advantage in their local market.  Hopefully, you won’t!


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Items Mentioned in the Podcast

In this particular episode, you will learn:

The 7 ways you can differentiate your law firm from your competition:

  1. Be yourself.
  2. Deliver a better experience for your clients and prospects.
  3. Do something that no other lawyers want to do.
  4. Use a different format or channel to provide information and follow-up to your clients.
  5. Choose a different or “more specific”  audience.
  6. Become an expert in a new or novel practice area.
  7. Just flat-out market yourself better than your competition.

Action Items

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  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.