LMME 020 : How Jacob Sapochnick Built a Law Firm using Facebook

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Jacob Sapochnick Facebook LawyerFor today’s episode I had the absolute pleasure of interviewing Jacob Sapochnick, widely known as the “Facebook Lawyer”.  Besides having a fantastic accent, Jacob is a great legal marketer and has used Facebook to grow from a solo law practice to an 8 lawyer/15 paralegal immigration firm in less than 5 years.  Jacob says that his law firm generates 10-15 qualified leads, per day, to his law firm from Facebook.  This is definitely an interview you don’t want to miss!


Right click here to download the mp3

Items Mentioned in the Podcast

Jacob’s Inspirational Quote

“You can’t fall if you don’t climb – but there is no joy in living your life on the ground.”

In this particular episode, you will learn:

How Jacob used Facebook to build his law practice.  In addition, Jacob will share…

  1. Why Jacob decided to focus on one practice area when he first started his firm.
  2. The most important marketing tool Jacob used when he opened up shop (before Facebook).
  3. What initially drew Jacob to market his practice on Facebook.
  4. Why it is dangerous to work with advertising reps who hawk their services to lawyers.
  5. Why Jacob feels it is important to market your law firm differently than all the other law firms, and how he has done this.
  6. How Jacob learned how to Facebook for his law practice.
  7. What Facebook can do for your law practice.
  8. Jacob’s two biggest failures and what he learned from these experiences.
  9. Why it is important to set realistic goals for building your Facebook page.
  10. The “Core Web Presence” concept and how you can use it to build your online presence.
  11. Why automation is so important to social media.
  12. Why less than 20% of the content that Jacob puts on Facebook is legal in nature.
  13. How a “Facebook Chat” can help to build your Facebook Community.
  14. When you should start using paid Facebook Ads to build your audience.
  15. How Facebook helped Jacob build a media presence organically.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.


  1. My firm made the exact same mistakes Jacob mentioned. We didn’t hire help soon enough, times got tough, and we threw a bunch of money at marketers. I still have thousands of pretty, but outdated newsletters, but basically no growth to show for it.

    • jameshartlaw says

      You mention that you have “thousands of pretty, but outdated newsletters” – but no growth to show for it. I have two questions – 1) what kind of newsletter were you sending out (i.e. did you write it yourself and make it interesting or is it a boilerplate legal newsletter with lots of boring legal articles) and 2) how often did you send out the newsletter?

      Unfortunately, there is no “silver bullet” when it comes to marketing – it’s the one area that you really can’t delegate. If you spend more money on marketing reps, you are no different than all the other lawyers out there.

      At least you recognize where you may have made a mistake so that you can learn from it moving forward. Let me know if I can do anything to help you.

      Thanks for the comment –
      Jim Hart

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