LMME 020 : How Jacob Sapochnick Built a Law Firm using Facebook


Jacob Sapochnick Facebook LawyerFor today’s episode I had the absolute pleasure of interviewing Jacob Sapochnick, widely known as the “Facebook Lawyer”.  Besides having a fantastic accent, Jacob is a great legal marketer and has used Facebook to grow from a solo law practice to an 8 lawyer/15 paralegal immigration firm in less than 5 years.  Jacob says that his law firm generates 10-15 qualified leads, per day, to his law firm from Facebook.  This is definitely an interview you don’t want to miss!


Right click here to download the mp3

Items Mentioned in the Podcast

Jacob’s Inspirational Quote

“You can’t fall if you don’t climb – but there is no joy in living your life on the ground.”

In this particular episode, you will learn:

How Jacob used Facebook to build his law practice.  In addition, Jacob will share…

  1. Why Jacob decided to focus on one practice area when he first started his firm.
  2. The most important marketing tool Jacob used when he opened up shop (before Facebook).
  3. What initially drew Jacob to market his practice on Facebook.
  4. Why it is dangerous to work with advertising reps who hawk their services to lawyers.
  5. Why Jacob feels it is important to market your law firm differently than all the other law firms, and how he has done this.
  6. How Jacob learned how to Facebook for his law practice.
  7. What Facebook can do for your law practice.
  8. Jacob’s two biggest failures and what he learned from these experiences.
  9. Why it is important to set realistic goals for building your Facebook page.
  10. The “Core Web Presence” concept and how you can use it to build your online presence.
  11. Why automation is so important to social media.
  12. Why less than 20% of the content that Jacob puts on Facebook is legal in nature.
  13. How a “Facebook Chat” can help to build your Facebook Community.
  14. When you should start using paid Facebook Ads to build your audience.
  15. How Facebook helped Jacob build a media presence organically.

Action Items

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