The Difference Between Happy Clients and Pissed Off Clients

What’s the difference between good customer service and bad customer service? Managing expectations. It’s that simple. 1. Tell the customer what you are going to do. 2. Do it, on time. 3. Tell the customer what you did. This weekend I’m moving to a new office share arrangement, a bit closer to my home. Last […]

What I learned by listening to Pat Flynn at the Gym

Do you listen to podcasts? You may have listened to my podcast, which I stopped recording last November – but do you listen to any others? Today I was listening to the Smart Passive Income Podcast with Pat Flynn while I was at the gym. Pat was interviewing Chalene Johnson, an inspiring entrepreneur who talked […]

[FREE Live Training] More Qualified Leads, Smaller Marketing Budget for Your Law Practice

As you may, or may not know from my podcast and blog, I’m a big fan of a software program called LeadPages. I use it on a daily basis in my law practice to help me gather more leads and turn those leads into clients. One of the marketing guys over at LeadPages just emailed […]

LMME 038 : How to Market Your Law Practice properly so that you don’t have to “Sell” your Law Firm ever again

In today’s episode, I will discuss how to market your law practice properly so that you will never have to “sell” your firm to potential prospects ever again.  This is a strategy and technique that most lawyers don’t even know exists, and it could transform the way you practice law. Enjoy! CLICK HERE: Sign up for our FREE […]

LMME 037 : Which Phases of the Client Life Cycle are you Ignoring to the Detriment of your Law Practice?

In today’s podcast, I talk about the three phases of the client life cycle.  Surprisingly enough, many lawyers ignore at least 2 out of the 3 phases of the client life cycle, and in so doing leave thousands of dollars of revenue on the table.  Are you ignoring any of these phases? Enjoy! Right click here […]

How to attract clients to your law firm in three easy steps

“It had been so long since the phone rang, I thought they turned it off…” That was the email I received from a lawyer yesterday. And rather than email my response directly to her, I thought this would be a good “teaching moment” to show the rest of you out there how to attract clients […]

LMME 034 : How to Effectively use Permission Marketing to Build a Law Practice

Most lawyers don’t know about this dirty little secret called permission marketing.  In this week’s episode, we discuss how you can use their ignorance to your advantage. Also, time is running out!  If you haven’t already signed up for the 3-part FREE video series on advanced lawyer marketing, do so now! Click here to receive […]

How to Attract More Paying Clients to Your Law Practice

I’ve been working extremely hard over the past several weeks to try to convince lawyers that 2014 is going to be the year of the Podcast. Yesterday I held my first Webinar in which I discussed why podcasting is such a tremendous opportunity for lawyers. Unfortunately, lawyers are a stubborn bunch… I received numerous responses […]

How to use sex in your legal marketing

There’s no denying that if done properly, sex appeal sells for the majority of businesses that choose to use it.  We’ve all seen sex-appeal used effectively to sell anything from beer and cars to fragrances and soft-drinks. But for lawyers? Come on. No way.  Can you actually use sex in your legal marketing strategy? We’ve […]

Does your Law Firm make this Huge Email Marketing Mistake?

Yesterday I ran across a question from another lawyer on Google+ regarding email marketing. The specific question was, “I am interested in building a list of people that consult with me over the phone. Does anybody collect emails via staff over the phone?  Any thoughts on how to do this?” What I love about this question […]