What one thing could you do to bring clients to your law practice TODAY?

People want immediate gratification. Get Rich Quick. Microwave dinners. Build a website in four minutes or less (it can be done). But building a successful law practice takes time. It can’t be done overnight. Do you remember who won the race between the tortoise and the hare? The tortoise did – “slow and steady wins […]

LMME 001: Welcome to the Legal Marketing Made Easy Podcast!

Welcome to the Legal Marketing Made Easy Podcast! This is the inaugural episode. I’m not going to lie, it was difficult for me to get this episode out – but I did and am really excited to share it with you. This episode is a little bit different then the format of the episodes going […]

7 Slight Edge Principles of Success for your Law Firm Marketing

If you haven’t already read The Slight Edge, by Jeff Olson, I recommend that you order it right now. It will change your life. The Slight Edge is about little choices that you make in your life everyday. If you make the right choices, you can change your life for the better. Make the wrong […]

Is it a mistake to start a law firm right out of law school?

I recently came across another article on Lawyerist.com that really bothers me. Entitled “Don’t go to law school – not now”, the author, Matthew Willens talks at length about why hanging a shingle is such a terrible idea for recent law school graduates. Mr. Willens, who himself worked for a law firm for 12 years before starting […]

The Power that Permission Marketing has to transform your Law Practice

Most lawyers don’t know about the power of Permission Marketing. They barely know what it is, let alone how it can transform their legal marketing efforts and their law practice. Don’t make that mistake. How does Permission Marketing compare to how most lawyers market their law practice? Permission marketing is a term that I first […]

Legal Marketing Mistakes – #1 Lack of Focus

Today we finish up our series on the six legal marketing mistakes that solo and small firm attorneys make when starting a law practice. The topic of today’s post is lack of focus. Before we get into that, let’s quickly recap the first five legal marketing mistakes that I discussed: Not marketing at all Not […]

Legal Marketing Mistakes – #2 Practicing “Threshold Law”

We are getting ever so much closer to the number one legal marketing mistake that young lawyers and new solos make, but today we are going to talk about “threshold law” and why it is so dangerous to your practice. Yesterday we discussed legal fees and how to charge an appropriate amount. Threshold law goes […]

Legal Marketing Mistakes – #3 Not Charging Enough for Legal Services

Today we are continuing to charge through on this six-part series of legal marketing mistakes that new solos make as they start their own law firms. Yesterday we talked about the importance of documenting what you do in your law firm so that you can someday “replace yourself” so that your law firm can grow. […]

Legal Marketing Mistakes – #4 Failing to build systems into your law practice

Today we are continuing our countdown of the biggest law firm marketing mistakes that I frequently see from young lawyers with #4 – Failing to Document how you run your practice. A lot of you may be reading this and scratching your heads right now. That’s normal at this stage of the game. Remembering back […]

Legal Marketing Mistakes – #5 No Legal Marketing Goals

Failure to have legal marketing goals is the second part in a 6 part series on legal marketing mistakes that I see lawyers making all the time.  Yesterday I wrote about the failure of lawyers to do any marketing at all.  The big mistake that I want to address today is the failure of many […]